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- Dunkin -
Social media ad campaign for Dunkin’ Donuts with relationship to the COVID-19 pandemic. Social media being a strong platform for interactivity, the campaign has a creative call to action. It offers viewers a free donut, and then share their social distancing moments. For every viewer that posts an image of a fun way to social distance and uses the hashtag, Dunkin’ turns the post into a box of donuts to donate to our heroes. The message is to give back to the local heroes working endlessly during the pandemic, such as healthcare providers, firefighters, and law enforcement.
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