Retro 1951
Retro 1951® is a company known for producing stylish and high-quality writing instruments, particularly rollerball pens. They are recognized for their distinctive designs, often featuring vibrant colors, unique patterns, and nostalgic aesthetics.
Product Design
Concepts and designs are created and set-up for screen printing art. The art is printed onto metal pen barrels with reference of the product details, which would include Pantone colors. Pen samples undergo a reviewing process and require approvals. If approved, the pen design is sent to production. Packaging labels is then designed to match or compliment the pen design.
Once production of the product is complete and received, the launch/release of the product is coordinated internally with the creative department and shared with retail partners. Product photography is done, capturing the important details of pen for optimal sales. The Images and product copy will then be set up on social media, followed by the website for online e-commerce content.
Web Design
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